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Have you ever caught a whiff of a particular scent and found yourself transported back in time, suddenly reliving a moment from years ago? Perhaps it’s the smell of freshly baked cookies that brings back childhood memories of your mother’s kitchen, or the scent of rain on dry earth that takes you to a long-forgotten […]

Sensory Best Practices in Food and Beverage In the food and beverage industry, crafting products that resonate with consumers goes beyond taste alone. From the aroma of a freshly brewed coffee to the crunch of a perfectly fried chip, each sensory detail shapes a person’s overall experience. Sensory in food and beverage aim to create […]

Breaking Down the Core Concept of Beer Freshness with microESR Beer Freshness is more than a quality that enhances flavour; it’s a science of maintaining peak taste and aroma, and it’s something every beer lover wants to preserve. Traditionally brewers and consumers gauge freshness by looking at packaging dates and following storage guidelines. However, new […]

Quality Control in Beer Production: Challenges for Small Craft Breweries vs. Large Producers For many beer lovers, the decision in choosing a beer isn’t always down to light or dark, bitter or smooth or even style; it’s a choice between supporting small scale innovation or indulging in the familiarity of well-established commercial brands. Whether it’s […]

Inside the FlavorActiV GMP Flavour Centre: Elevating Quality and Consistency in Food and Beverage In the fast-paced world of food and beverage production, maintaining consistent quality and product integrity is crucial. FlavorActiV’s GMP Flavour Centre plays a pivotal role in helping companies achieve this, offering industry-leading GMP Flavour Standards. Designed to support global brands with […]

The Panel At FlavorActiV, we understand that human sensory perception is complex and requires more than technology for accurate analysis. Our in-house trained Sensory Panel plays a significant role in conducting sensory evaluation sessions, developing training programs, and assisting with FlavorForensic projects. Through our bi-monthly training sessions, our panelists not only enhance their knowledge of […]

World Taste and Smell Day September 14th marks World Taste and Smell Day. It was established by The Taste and Smell association to enhancing the appreciation of our senses of our smell and taste and to raise awareness of their profound impact on overall well being. Taste and Smell disorders have received particular attention since […]

Wine Sensory and Quality Control The quality of wine is primarily measure by sensory enjoyment of its consumers who savour wine in a conscious manner. The anticipated fulfilment caused by full retronasal olfaction occurs during consumption of any wine, this is a major buying motivation for consumers, and as a result is extremely important to […]

What is Human Augmentation? Human Augmentation describes technologies in place to enhance human capabilities, primarily working to improve human performance, health or quality of life. Human Augmentation can also be applied to the instance of humans and machines working together. Benefits of Sensory Augmentation and Challenges faced with Human Sensory Panels The core aim is […]

Phenylacetaldehyde is a compound known for its distinctive aroma, often described as floral, honey-like, and slightly fruity. It belongs to the class of aromatic aldehydes and is commonly found in various natural substances, including flowers such as roses and jasmine. This compound plays a significant role in the flavour profiles of many foods and beverages, […]