How Regional Preferences Shape Sensory Perception

Taste often feels universal, but flavour perception is deeply shaped by culture, environment, and experience. What is considered perfectly balanced in one region may be perceived as too strong, too mild, or even unpleasant in another. This creates a fundamental challenge for sensory evaluation, particularly for companies operating across global markets. Sensory evaluation is the […]

FlavorActiV team celebrating International Women’s Day

Advancing Sensory Science: Recognising Women’s Contributions

International Women’s Day 2026 International Women’s Day is celebrated annually on March 8th, it is a globally recognised day, giving us an opportunity to recognise and celebrate social, economic, cultural, and political achievements of women while calling for accelerated action towards gender equality. In the field of sensory science, women have driven innovation, from early […]

The Hidden Influence of Packaging: Why Sensory Awareness Matters

The Hidden Influence of Packaging: Why Sensory Awareness Matters In the food and beverage industry, packaging is often viewed as a protective barrier- preserving freshness, extending shelf life, and ensuring safety. However, it can also be an unexpected source of product defects. Subtle off-flavours introduced through packaging interactions can significantly alter a product’s sensory profile, […]

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