Earth Day: Reducing Waste Through Better Sensory QC

Every year on April 22nd, Earth Day serves as a global reminder that sustainability isn’t just a long-term ambition, it’s an immediate responsibility. For the food and beverage industry, one of the most overlooked contributors to environmental impact is product waste. Whether due to quality deviations, inconsistent flavoUr profiles, or late-stage rejections, waste carries both […]

Common Sensory Bias and How to Eliminate Them

Sensory evaluation plays a critical role in ensuring product quality, consistency, and consumer satisfaction across the food and beverage industry. However, despite structured methodologies and trained panels, human perception is inherently subjective. This subjectivity introduces sensory bias– systematic deviations in judgment that can distort results and lead to inaccurate conclusions. Bias can influence how assessors […]

What Makes a Great Sensory Panellist

In food and beverage quality, consistency is everything. Whether it’s ensuring a flagship product tastes the same across global markets or detecting subtle deviations before they reach consumers, sensory panels play a critical role. A sensory panel is a trained group of individuals who evaluate products using their senses, taste, smell, sight, and even texture, […]

How Regional Preferences Shape Sensory Perception

Taste often feels universal, but flavour perception is deeply shaped by culture, environment, and experience. What is considered perfectly balanced in one region may be perceived as too strong, too mild, or even unpleasant in another. This creates a fundamental challenge for sensory evaluation, particularly for companies operating across global markets. Sensory evaluation is the […]

FlavorActiV team celebrating International Women’s Day

Advancing Sensory Science: Recognising Women’s Contributions

International Women’s Day 2026 International Women’s Day is celebrated annually on March 8th, it is a globally recognised day, giving us an opportunity to recognise and celebrate social, economic, cultural, and political achievements of women while calling for accelerated action towards gender equality. In the field of sensory science, women have driven innovation, from early […]

The Hidden Influence of Packaging: Why Sensory Awareness Matters

The Hidden Influence of Packaging: Why Sensory Awareness Matters In the food and beverage industry, packaging is often viewed as a protective barrier- preserving freshness, extending shelf life, and ensuring safety. However, it can also be an unexpected source of product defects. Subtle off-flavours introduced through packaging interactions can significantly alter a product’s sensory profile, […]

Brewing for Gold beer sensory webinar by FlavorActiV

Brewing for Gold: Sensory Tools for Beer Competitions

Join us on the 3rd or 4th March!  Join us for Brewing for Gold: Sensory Tools for Beer Competitions, where we’ll dive into style accuracy, process-driven flavor development, and the hidden taints that judges catch instantly. Learn how to train your palate, dial in your beers before submission, and approach competition season with a strategic […]

Food and beverage flavour trends for 2026

What’s Trending in the Food & Beverage Industry in 2026?

Why Conscious Consumption Is Shaping the Future of Food & Drink As we move into 2026, one thing is clear: conscious consumption is no longer niche. Consumers today are more informed, intentional, and curious than ever before. They are seeking food and beverage experiences that not only taste good, but also do good, for their […]

Food production slowdown during holidays

Holiday Shutdown: Maintaining Quality When Production Slows

For many food and beverage manufacturers, the festive period brings a welcome shutdown in production. Reduced output room offers operational breathing room but it also introduces a unique set of quality risks. Extended downtime, lower staff levels and delayed decision-making can all create the perfect conditions for small quality issues to escalate into problems, that […]

Maximising Efficiency of Human Sensory

Maximising Efficiency of Human Sensory with Augmentation

For many food and beverage manufacturers, the festive period brings a welcome shutdown in production. Reduced output room offers operational breathing room but it also introduces a unique set of quality risks. Extended downtime, lower staff levels and delayed decision-making can all create the perfect conditions for small quality issues to escalate into problems, that […]

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