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The We Are Beer EXPO is one of the UK’s leading industry events dedicated to all things beer, brewing, and beverage innovation. Taking place alongside the popular We Are Beer Festivals, this trade-focused expo brings together professionals from across the drinks industry for two days of networking, discovery, and learning.

Location: Magazine, London
Dates: Wednesday 16 & Thursday 17 July 2025

Attendees can explore the latest products, technologies, and trends shaping the future of beer and beyond. From cutting-edge equipment and brewing ingredients to sensory science and sustainability solutions, the expo floor is packed with inspiration.

Whether you’re looking to connect with suppliers, discover new brands, or deepen your technical knowledge through expert-led workshops (like ours!), the We Are Beer Trade EXPO is the place to be.

Come Visit Us at Booth A6

We’ll be exhibiting at Booth A6, and we’ve got an exciting lineup planned:

Live Sensory Tastings – Put your palate to the test with both water and beer tastings. There are prizes for top taster too!
Spin the Prize Wheel – Take a spin and win some surprise goodies!
Meet Our Sensory Experts – Our team will be on hand to talk all things sensory. Whether you’re curious about flavour profiles, quality control, or product development, we’d love to share an learn insights!

Don’t Miss Our Beer Quality Sensory Workshop!

On Thursday 17th at 12:45 PM, we’ll be hosting an interactive Beer Quality Sensory Workshop: Off-Flavour Recognition. This is a must-attend for anyone involved in brewing, QA, or beer education. Join us to sharpen your senses and learn how to identify common off-flavours that affect beer quality.

Let’s Connect!
We can’t wait to see you there!
If you’d like to set up a meeting with our team during the event, please reach out via the Events page on our website.