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I joined the FlavorActiV team in 2019 as a Global Sensory Manager for EMEA, delivering sensory training across Europe and Africa and supporting global customers in the food and beverage sector. In 2022, I moved into the role of Head of Global Marketing & Strategy, helping shape our product and market strategy while overseeing our global marketing efforts.

As of April 2025, I’ve taken on the role of Marketing Director. This new position involves not only leading our global marketing function but also aligning it more closely with our commercial and strategic goals. My focus is on driving brand growth, ensuring consistency in our messaging across regions, and identifying opportunities to grow our presence in both established and emerging food and beverage markets.

Coming from a craft beer background, I am a self-confessed beer geek at heart, with a special weakness for fancy coffee. I love anything outdoors related, especially if it involves charging down a mountain on a snowboard! In the kitchen – the spicier the better (although I have drawn the line in putting chilli flakes on my morning porridge…for now).