PRIVACY

Website and Service Data Collection

When you visit our website (www.flavoractiv.com) or use our services, we collect certain data to help us deliver the best experience possible. This includes both non-personal and personal data.

Non-Personal Data We Collect

• Your geo-location, language, web browser, and operating system
• How you access and use our website and software
• Cookies to monitor usage and enable ordering system functionality

Personal and Private Data

We are legally required under UK law and contractual obligations to collect and process certain personal data. This includes:

• Your name
• Business or personal address
• Phone number
• Email address
• Sensory performance data (for TVS and Sensory Proficiency products)

Why We Process Personal Data

1. Accountancy and financial records
2. Sales tracking
3. Emergency contact (e.g., product recalls)
4. To provide sensory proficiency services under contract
5. Secure storage in the UK (electronic and hard copy formats)

Data Retention Policy

We retain personal data for the legally required minimum period before securely deleting or destroying it. Sensory proficiency data is held until deletion is contractually requested by our customer.

No Consent Option for Mandatory Data

If you choose to engage with FlavorActiV for goods or services, providing personal data is mandatory due to legal or contractual obligations. If you do not agree, you must refrain from using our services.

Your Rights Under UK GDPR

• Request a copy of your personal data
• Request updates to your data
• Be informed if data is transferred outside the UK
• Request erasure of data if no longer required
• Restrict processing where legally permitted
• Request data portability (machine-readable format)
• Object to automated decision-making or profiling

We will respond to your request within 10 days. You may also contact the Information Commissioner’s Office (ICO) or seek legal action if necessary.

Fees for Excessive or Unfounded Requests

All valid data requests are free. However, excessive requests (more than 10 in 6 months) or manifestly unfounded requests will incur a £50 GBP administrative fee.

Contact for Data Enquiries

Email: dataenquiries@flavoractiv.com
Tel: +44 (0)1844 396 113

FlavorActiV Proficiency Systems: Data Usage

Accessing our TasterValidation or SPPS systems involves optional use of personal data, managed by our customers. FlavorActiV does not process or control this data directly.

Purpose of Data in Proficiency Systems

1. Grant system access
2. Collect sensory data
3. Generate performance reports
4. Improve system functionality

Customer Responsibility for Data Control

Customers choose whether to use personal or anonymised data and must obtain user consent where applicable. All personal data remains the property of the customer.

Types of Personal Data in the Proficiency System

• Name
• Email
• Gender
• Date of Birth
• Sensory performance data

Where and How Data is Stored

All proficiency system data is securely hosted in a UK-based data centre. It may be accessed by our GDPR-compliant technical partner, Bliss Systems, for maintenance and support.

Requests Related to Proficiency System Data

Please direct any requests through your system administrator or customer support team.