CQI and FlavorActiV Announce Strategic Partnership

Coffee Quality Institute (CQI) and FlavorActiV Partnership

We are excited to announce a new partnership between Coffee Quality Institute (CQI) and

FlavorActiV. FlavorActiV’s sensory solutions will be used in CQI’s ongoing training and

calibration programs as a means of enhancing and maintaining coffee sensory abilities.

The partnership supports CQI’s mission to improve the quality of coffee, and the lives of

people who produce it. Tina Yerkes, PhD, CEO of CQI, said “Working with topic experts like

FlavorActiV allows CQI to refine education and training tools for our community. We are

always looking for new processes and methods to enhance our educational experience, and

this is an excellent example of a product that complements our sensory training and

calibration system.”


FlavorActiV are relied on by the largest food and beverage brands globally for their sensory

needs. They produce encapsulated flavour references to Pharmaceutical Quality GMP

Standards, which can be used in almost any liquid to impart the aroma, taste and mouthfeel

of a specific defect or attribute. FlavorActiV’s coffee sensory tools have application

throughout the supply chain, across all coffee varieties and production stages.

One of the long-term values I see benefitting coffee evaluation in general is to differentiate

a ‘defect’ from an ‘off’ flavor and calibrate to their respective flavor profiles,” said Todd

Arnette, manager of CQI’s quality evaluation program. “Another opportunity is to use these

tools to quantify the global language of coffee quality. The capsules form a globally

consistent foundation for flavors that we can then further explore in greater detail in a

regional and cultural context.”


Calibration is the next logical step for trained tasting panels or coffee professionals wishing

to enhance and maintain their tasting performance. FlavorActiV support over 70,000 tasters

globally on a regular basis with training, tasting software and encapsulated flavour

standards. The addition of CQI expands this network further and diversifies the profile of

tasters as the biggest coffee presence enrolled into the program.

Commercial Director of FlavorActiV, Marie Pohler, stated “It has been hugely enjoyable to

collaborate with the CQI team on this strategic partnership, and we are delighted to finally

make this announcement together. We look forward to helping the CQI family by delivering

the tools to improve their sensory abilities through training and calibration. We’ve seen the

impact our sensory solutions can have on the coffee sector and are pleased that the CQI

community can experience this first-hand. We hope to support CQI for many years to come

and believe this will be a big step forward for both organizations.”


Further details about the partnership and any planned activity will be communicated to the

CQI community, and a joint Q&A webinar session will be delivered by CQI and FlavorActiV

representatives in due course.

October 19, 2021



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