Alpha MOS and FlavorActiV Partnership Announced

Taking Food and Beverage Sensory to the Next Level

FlavorActiV and Alpha MOS are pleased to announce their strategic partnership, officially commencing on 1st November 2021.

Under this agreement, FlavorActiV will take on the following responsibilities:

  • Sale, distribution, and support of E-nose systems for selected key accounts in the EMEA region, with additional countries to be added in 2022.
  • Sale, distribution, and support of E-nose systems in parts of Central and South America, beginning with Peru, Bolivia, and Chile, with further countries to follow in 2022.
  • Sale, distribution, and support of E-nose systems in the North American beverage market, with shared responsibilities alongside the Alpha MOS North America team.

Leadership Comments

Marie Pohler, Commercial Director at FlavorActiV, commented:

“We are delighted to include the Alpha MOS range of E-nose instruments as part of our combined human and instrument sensory portfolio. Together with our 25 years of experience in optimizing human sensory capability, we recognize the additional benefits of expanding our instrument portfolio with the E-nose for our global, multinational customers.”

Pierre Sbabo, CEO of Alpha MOS, added:

“Having worked with the FlavorActiV team for some time, we are pleased to now extend our relationship so that the global food and beverage industry can access our E-nose instruments within a proven total sensory offering from FlavorActiV. It is very clear that combining human and instrument sensory—proportioned according to application—brings greater advantages than separate supply and support.”

About FlavorActiV

FlavorActiV is a world leader in training and measuring tasting skills, originally developed for the beverage market and now serving multiple global food and beverage applications. The company is also a founding industry partner of Fifth Sense, a registered charity supporting people suffering from smell and taste disorders.


About Alpha MOS

Founded in 1992, Alpha MOS provides advanced sensory analysis solutions to the Food & Beverage industry. Headquartered in Toulouse, France, with teams across APAC and North America, Alpha MOS is a global leader in electronic nose, as well as smell, taste, and visual industrial analyzers, focusing on quality control and sensory consistency for food and beverage clients.

Aroma Analysing E-nose instrument

Further details about planned activity and electronic nose solutions will be released in due course. Until then, please don’t hesitate to contact us if you have any questions.


FlavorActiV and Alpha MOS Partnership

November 1, 2021

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