World Of Coffee

World of Coffee, will be taking place in San Diego this year, from 10th-12th April. This event is aa major international gathering for the specialty coffee community. Attracting producers, roasters, equipment manufacturers, traders, and café operators from across the Americas, Europe, and Asia, the event showcases global innovation in specialty coffee. The coffee industry will be focusing on sustainable sourcing, advanced roasting and brewing technologies, green coffee trading, and strategies for growing premium café businesses in an evolving consumer landscape.

Tom Brown, Leandro Fedele, and Luis Valdez will be at the FlavorActiV booth for the duration of the event. It’s Booth 3720 to discuss all things coffee sensory.

Don’t miss out on our daily tasting competition, enter for your chance to win exclusive FlavorActiV bundle. If you’re feeling lucky come along to spin the prize wheel!

 

You haven’t heard? We’re running a sensory workshop!

Integrating Sensory Science with the Coffee Value Assessment (CVA), delivered by Leandro Fedele and Luis Valdez.

We are excited to be hosting on Friday 10 April from 1:30pm-4:00pm.

Secure your spot today!

To book your place in our Workshop, head to the World of Coffee San Diego Registration & Booking Portal and add a session to your order.

Workshop Description:

The Coffee Value Assessment (CVA) is reshaping how the industry evaluates and communicates coffee quality. This workshop provides a practical, sensory-science–driven pathway for understanding and applying the CVA framework across its four dimensions: Physical, Descriptive, Affective, and Extrinsic.

Aimed at cuppers, roasters, quality leads, and sourcing professionals, the session demonstrates how structured sensory practice strengthens CVA-aligned evaluation and supports more consistent, evidence-based quality decisions. Participants will explore key sensory-science principles—including perception, thresholds, attribute recognition, and panel calibration—and learn how these principles can enhance CVA scoring, interpretation, and communication.

A central hands-on component features a guided tasting using FlavorActiV’s GMP Flavour Standards and other globally recognised reference tools designed to align and calibrate human sensory panels. This exercise helps attendees develop sharper attribute identification skills, understand perceptual variation, and apply calibrated sensory outputs directly to the CVA’s descriptive and affective dimensions.

By the end of the workshop, attendees will be better equipped to connect sensory data with coffee value, improve panel reliability, and integrate CVA-aligned practices into their own evaluation processes. The session is designed to deliver both immediate practical skills and a deeper understanding of how sensory science underpins this new era of coffee quality assessment.

Click here to read more about the learning objectives of the session and to find out how to register.

 

Whether your planning to attend our Sensory Workshop or you’re just stopping by to chat with our sensory experts, we can’t wait to see you in San Diego.