MEET THE TEAM
Dale Smith
CEO
Originally from London but have lived and worked all over the UK and in Singapore, I trained as a Forensic Scientist with Degrees in Forensic Science and Psychology. Working at the UK’s Forensic Science Service for 7 years, specialising in the analysis of Drugs of Abuse, later in the location and recovery of latent fingermarks on evidence. My experience led to me moving into product development within the private sector – novel nanoparticle based fingerprint powders and suspensions that could be interrogated by MALDI-TOF analytical systems for contact residues containing drugs and explosive indicators. At FlavorActiV my role is Technical Director – overseeing product development such as our GMP Flavour Standards and TVS software, research, IT systems, product quality and our focus on human / machine. I’ve been with FlavorActiV for over 10 years where my past skills with analytical and product development have helped in supporting our team and customers.
GET TO KNOW Dale Smith
What's the most interesting or rewarding challenge you've worked on?
The ongoing integration of human and instrument sensory. While established for Aroma Analysis and Freshness in many sectors - there's wide opportunity available. Making this an exciting use of technology and human sensory science for product quality control and brand comparison.
Which sector do you most enjoy working in, and why?
Soft Drink sector - a quietly complex sector, due to the variety of different product and brand types. Fast moving as the market evolves with new and interesting products.
What's a common myth or misconception about sensory science you'd love to bust?
That it's difficult to be a good taster - almost anyone can with some training and awareness be a very good taster. It just need the willingness to learn and a little effort.
What's something people might be surprised to learn about you?
I'm a qualified bee kepper.
QUICK FIRE
SWEET OR SAVOURY?
Savoury
WHAT'S YOUR GO TO DRINK?
Gin
EARLY BIRD OR NIGHT OWL?
Both!
FAVOURITE SEASON?
Late Summer
FAVOURITE BOOK OR MOVIE?
House of Leaves by Mark Z. Danielewski