Meet FlavorActiV’s Sensory Panel

The Panel

At FlavorActiV, we understand that human sensory perception is complex and requires more than technology for accurate analysis. Our in-house trained Sensory Panel plays a significant role in conducting sensory evaluation sessions, developing training programs, and assisting with FlavorForensic projects. Through our bi-monthly training sessions, our panelists not only enhance their knowledge of flavour but also develop the ability to detect and assess subtle differences in flavour, aroma, and texture — nuances that instruments might miss in isolation.

By fine-tuning our sensory skills through ongoing training, we are able to build the framework for global companies to provide data-driven, actionable insights. This can be crucial for anyone looking to refine their product offering and quality in a highly competitive market.

Panel Responsibility

The core responsibility of our sensory panel is to assess and analyse flavours from multiple angles. Each panelist is trained to evaluate various components of flavour and how these flavours interact with other sensory aspects such as aroma and mouthfeel. The element of human analysis supports overall evaluation and enhances accuracy.

Our panel members undergo continuous training and calibration to keep their sensory acuity sharp and their analytical skills finely tuned. This includes testing their ability in flavour identification and fault recognition with supporting explanations. Their expertise supports FlavorActiV’s ongoing mission to help individuals and quality panels understand not just the *what*, but the *why* behind a product’s flavour profile.


Reach out to work with our experienced sensory panel and enhance your product testing!

Strength in Diversity

One of the key strengths of our sensory panel is the diversity of its members. Our panel is composed of individuals from across our business — from business support and finance to marketing. The range of experience and professional backgrounds means we are able to enhance flavour detection while reducing bias. By gathering data from different perspectives, we gain a more comprehensive representation of flavours and a unique approach to sensory evaluation.

Conclusion

Sensory training is an essential part of flavour analysis, especially when it comes to detecting subtleties and nuances that instruments might miss. Human senses, when trained properly, can discern very fine differences in taste. This is where the expertise of our sensory panel shines, as we continue to provide Sensory Solutions for global companies across the food and beverage industry.