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When it comes to building sensory skills in the beverage industry, training isn’t just helpful- it’s essential. FlavorActiV has long been at the forefront of sensory solutions, offering GMP flavour standards and expert-led training. But as the world has shifted, so too have the ways we learn. Today, professionals can choose between immersive in-person sessions or highly accessible virtual training.

But which is better?

The truth is, both offer rich, effective learning experiences, just with slightly different strengths. Whether you’re evaluating for a brewery, soft drink plant, or water testing lab, here’s a look at how each training format measures up across effectiveness, environment, and interaction.

Effectiveness: Quality Learning in any Format

In-person training has long been the standard choice, and for good reason. It provides the benefit of controlled conditions; samples are freshly prepared by trainers and ensure every detail from temperature to concentration managed with precision. Being physically present allows quick, nuanced feedback helping to correctly reinforce correct flavour identification and terminology. Immediate and in person interaction helps to create a memory which is very closely linked to our sense of smell and taste.

That said, virtual training has come into its own. FlavorActiVs distance training was developed as a response to the pandemic back in 2020, however it a fantastic option when it comes to accessible training. With FlavorActiVs high-quality flavour standards shipped directly to participants, the sensory accuracy remains high. Distance sessions are structured to be just as rigorous, with expert trainers guiding participants through tasting and evaluation techniques. For many, the ease of being able to train from anywhere makes it much more convenient.

Environment: The Space that Shapes the Session

Training in person often takes place in a professional sensory space. A neutral lightling, odour free room, and an atmosphere built for focus. For many teams it also offers a shared environment that fosters group cohesion and aligned calibration.

Virtual training, on the other hand, empowers participants to create their own optimal space. It can be more challenging sometimes, however with guidance on preparation, many find comfort and familiarity of home or office a benefit rather than a draw back. When distractions are minimised, the virtual setting can feel just as focused

Interaction: Learning with People, Where ever you are

One of the most valuable aspects of sensory training is the interaction. In-person sessions naturally offer rich interpersonal dynamics. Trainers can observe demonstration and ask spontaneous questions. Informal discussions and shared reactions deepen the learning experience.

Distance sessions have evolved and as closely as possible replicate much of this. In fact, many participants find they’re more comfortable asking questions or sharing observations in a digital format. Trainers remain highly engaged and are adept at reading the virtual room to make sure everyone is tracking.

Final Thoughts

In the end, both in-person and virtual sensory training with FlavorActiV are effective, professional, and impactful. If you thrive on hands-on interaction and immersive environments, in-person is the perfect fit. If you need flexibility and convenience without sacrificing quality, virtual training delivers.

Explore FlavorActiVs Training Options or talk with one of our Global Sensory Specialists today!