We’d like to thank everyone who registered their interest in our webinar event in collaboration with Bruker, and joined us live on the day! We were overwhelmed with the response, positive feedback, and the high level of engagement we received.
“Improving Beer Freshness Using the Application of ESR Technology in Breweries” was hosted by Bruker, featuring FlavorActiV CEO and Brewmaster, Richard Boughton, as guest speaker. Together, we explored the impact of beer freshness on the market and the use of ESR technology to monitor freshness, drinkability, and consistency.
Producing fresher beer is always highly desirable for brewers and consumers alike. With the growing competition among beer brands, the importance of brewing fresher beer has never been greater. The session covered how to measure and improve beer freshness using the application of ESR technology throughout the production process.
Attendees gained a deeper understanding of beer freshness and the importance of measuring performance across the beer industry. Many were particularly interested in learning more about the new generation microESR instruments and their impact on maximizing beer freshness, drinkability, and consistency in today’s market.
The webinar attracted over 220 participants from 57 countries, reflecting the high level of interest in this area. We look forward to connecting with more than 60% of attendees who expressed interest in receiving additional information.
Many of the world’s largest beer brands took part, creating a lively session filled with questions and discussion towards the end. The event was rated as “Excellent” and “Very Useful” by the vast majority of participants.
With Beer Freshness and ESR Technology top of mind, we look forward to hosting more events like this — tailored for specific brands, regions, or even different languages, thanks to our multi-lingual sensory specialist team.
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May 26, 2021