Anosmia Awareness Day 2021

FlavorActiV Supports #AnosmiaAwarenessDay with Fifth Sense

Founded in 2012, #AnosmiaAwarenessDay has been a staple in the FlavorActiV calendar for many years, and 2021 is no different. We are once again collaborating with our charity partner Fifth Sense to help raise awareness and provide support for people with smell and taste disorders.

Anosmia is the loss of smell — frequently caused by a cold or flu — but it has become a major topic in recent times due to the Covid-19 pandemic. Loss of smell or taste is often one of the first noticeable symptoms.

About Fifth Sense and How They Support

Founded in 2012 by Duncan Boak, Fifth Sense was the first UK charity supporting smell and taste disorder sufferers and has grown rapidly ever since. Supported by the National Lottery Community Fund, Fifth Sense provides essential resources and tools to help individuals and organisations, including:

• Covid-19 Smell Testing – Guidance on screening and testing smell ability for individuals and organisations.
• Smell Training Self Test – Helps establish your baseline smell ability before you start training.
• Smell Training Diary Log – A handy diary to log your smell training progress and learnings.
• Smell Training Using What You Have – Guidance on smell training with everyday household items.
• Smell Training Using Essential Oils – Guidelines for smell training using essential oils.
• Video: ‘How to Smell Train At Home’ – Watch on Vimeo

Show your support by participating in the campaigns below, or by making a donation:

Donate to Fifth Sense via Virgin Money Giving

Smelly Sneaker Challenge

When we heard this fantastic concept from the Fifth Sense team, we were delighted to collaborate on it. It’s a great way to raise awareness of anosmia — and have a little fun along the way!

Whether you suffer from a loss of smell or just want to join in, take part in the #SmellySneakerChallenge and engage with @fifthsenseuk and @flavoractiv on social media.

FlavorActiV and Fifth Sense Partnership

Our partnership with Fifth Sense dates back to 2015 and represents a shared passion for helping those suffering from the loss of taste or smell. We view Fifth Sense as an extension of FlavorActiV, sharing the same values of empathy, education, and innovation.

Alongside fundraising, events, and research, we’ve also developed a take-home Taste Kit that allows members to test their ability to identify the four basic tastes.

For more details on how we’ve supported the Fifth Sense charity, visit: https://www.fifthsense.org.uk/flavoractiv/