No products in the cart.
Our Earthy Flavour Standard helps train professional tasters to recognise and scale the intensity of ethyl fenchol’s character in food and beverages. Ethyl fenchol is an off-flavour with a musty, dried grass and earthy damp soil character, like damp soil or freshly dug soil. This earthy taste is imparted to beverages due to poor packaging, raw materials, or inadequate storage conditions for the finished product.
FlavorActiV GMP flavour standards can be added to almost any liquid to impart a real flavour, off-note, or taint that’s safe to both smell and taste. With this Earthy Flavour Standard kit, you’ll be able to train your palate to recognise Earthy defects like an expert!
We ship globally – shipping costs may apply depending on your region
Minimum Order: £275
What Is an Earthy Flavour?
Earthy flavour refers to a distinctive taste and aroma reminiscent of damp soil, freshly dug earth, or musty environments. Technically, this flavour is often associated with the compound ethyl fenchol (also known as 2-ethyl fenchol), a byproduct of microbial activity in damp, organic-rich environments.
In beverages or food products, the presence of an earthy note can be either intentional and desirable, as in some wines, coffees, and mushrooms, or a quality defect caused by contamination or improper storage.
What Causes Earthy Flavour in Beverages?
The earthy taint in food or drinks is often caused by :
– Poor storage conditions – damp, dark, or unsanitary environments
– Contaminated raw water – the presence of bacteria that produce 2-ethylfenchol
– Dirty or improperly maintained equipment
– Packaging contamination – migration of flavour compounds through materials
These factors can cause ethyl fenchol to seep into products, resulting in an undesirable earthy character.
Using the Earthy Flavour Standard for Sensory Training
In sensory analysis, FlavorActiV’s Earthy flavour standard is a sensory reference often used to train taste panels and quality control teams to identify earthy notes in food, beverages, and other products. Earthy notes can be either desirable or off-putting, depending on the context; for instance, they may enhance the complexity of wine but be considered a defect in drinking water.
How to Recognise Earthy Flavour : Sensory Terms
The Earthy Flavour Standard trains users to detect :
– Freshly dug earth
– Soil
– Damp earth
– Earthy coffee
What are the Professional Applications of the Earthy Flavour Standard?
The Earthy Flavour Standard serves multiple professional applications :
– Sensory professionals and quality control teams use it to standardise their evaluation processes and maintain consistency across assessments.
– Beverage producers, particularly in the beer, spirits, water, and coffee industries, rely on it to detect quality issues and maintain product standards.
– Professional tasters, brewers, and training institutions incorporate it into sensory training programs to develop accurate detection capabilities.
– Researchers utilise the standard when investigating off-flavours and identifying taint origins in various food and beverage products.
With the Earthy Flavour Standard kit, users can train their palates to detect and assess earthy off-notes at various intensity levels, helping identify quality issues early in production.
Other Information
Beer Flavour Wheel Number : 0841
Flavour Level : This earthy taste or taint can occur at various levels
Recommended flavour standard / sensory reference standard of : the American Society of Brewing Chemists (ASBC) and the European Brewing Chemists (EBC)
FlavorActiV GMP Flavour Standards
Only Pharmaceutical Quality GMP Flavour Standards provide sufficient quality for professional sensory panels to train and validate with.
We produce encapsulated GMP (Pharmaceutical Good Manufacturing Practice) Flavour Standards that are safe to both smell and drink. The compounds within our capsules impart the aroma, taste and mouthfeel of a specific defect or positive flavour into a beverage for the purposes of taster training, calibration and quality control.
Our individual flavour GMP Flavour Standards are sold by flavour, each flavour pack contains 5 capsules, each separately blister packaged. Our sensory kits contain a mixture of flavours, each separately blister packaged, read the product description for flavour details.
We ship globally, and have over 20 years of experience at it. Our GMP Pharmaceutical Flavour Standards are produced to the highest standards, and as such, their shelf-life is strong and their quality consistent.
FlavorActiV’s flavour centre is the world’s only pharmaceutically run facility dedicated to the production of flavour reference standards. The Flavour Centre is a state-of-the-art facility housed within the campus of world-renowned Quay Pharma near Liverpool in the U.K.
The Flavour Centre was designed by FlavorActiV from the ground up at the direct request of global customers as they looked to move away from inferior food grade ‘certified flavour standards’ to GMP Pharma, a standard that ensures safe, stable, traceable, consistent and long shelf-life products.
All FlavorActiV’s industry-leading encapsulated flavour standards are manufactured following GMP at our Flavour Centre. All aspects of manufacture are overseen by Quay Pharma who are audited by the U.S. Food and Drug Administration (FDA) and the U.K. Medicines and Healthcare Products Regulatory agency (MHRA). We also welcome customer audits.
Only FlavorActiV GMP flavour standard capsules bear our mark of authenticity.
We brand each of our capsules so that our customers know they’re getting the Pharmaceutical GMP Quality that only FlavorActiV provide.
Industry leading packaging and shelf-life
FlavorActiV flavour standards are blister packaged, which extends shelf-life and protects capsules from potential contamination. The average shelf-life of FlavorActiV flavour standards is 18 months to 4 years, depending on the flavour compounds.
We will never ship in pots or plastic packaging, here’s why…
Blister packaging protects capsules from the environment until they are ready for use. Blister packaging greatly reduces the amount of headspace for possible flavour escape. As each capsule individually blister packaged, making use of one capsule still leaves all others protected. FlavorActiV Flavour Standard packaging is 100% recyclable, as opposed to polypropylene which is not widely recycled.
Pots are semi-porous, they allow molecules to pass through and flavour to be lost, their significant headspace also adds to substantial flavour escape as a gas, even when using just one capsule all those remaining in the pot are exposed.
Payment & Security
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.