We Taste
Taster Management Advisers
In addition to globally training you to taste, our team of trained Taster Management Advisers regularly tastes your products in order to advise on which flavours should be used in the taster training courses. Knowing that your brands are remaining consistent and not suffering from ‘drift’ requires thorough sensory analysis and an ability to present results in an easy to understand format. Our detailed Brand Flavour Fingerprinting delivers this need and cleverly links the technical flavour profile with suggestions for how this might be described to the consumers. You can also use this service to differentiate your products from competitors.
Expert Panel
In partnership with Sensory Dimensions we maintain a trained and validated panel of over 18 dedicated external tasters.So whether you require regular or occasional expert tasting of your brands, inter-site comparison or trade and market evaluation, we have the capacity to provide you with 100% independent sensory assessments. Our panel is trained to recognise and scale over 40 different flavours, enabling a thorough technical sensory understanding of your products.
Consumer Panels
Knowing how to connect consumer terminology with the technical sensory profile can deliver a real competitive advantage in the taste of your products. FlavorActiV’s flavour language is a beverage industry benchmark. With our range of over 40 flavour standards it is regionally possible to link consumer taste preferences with the individual flavours, resulting in a match between technical and consumer needs.You can access this expertise from FlavorActiV’s technical partnership with Sensory Dimensions consumer testing.
