With the Dubai Drink Technology Expo soon upon us (16–18 Dec), we asked drs Ronald Nixdorf, Global Sensory Manager Europe, Middle East, Africa and Caribbean regions, a few questions about his impending trip.
Q) In two weeks you will be jetting off to Dubai for the region’s largest drinks Expo – what are you most looking forward to about the event?
A) Meeting new people and developing the business.
Q) You’ll be delivering a presentation at the Water Conference. What is the main message you hope to get across?
A) That FlavorActiV is the key partner to work with to make sure you have the best possible tools for initiating a global sensory programme using the industry’s only GMP Flavour Standards.
Q) What do you hope to achieve in Dubai?
A) First to make known the name of FlavorActiV to a wide range of companies producing water and other non-alcoholic beverages. Secondly to demonstrate the level of expertise and the tools we have in our company. And finally to build relations with potential customers.
Q) Why should people meet with you at the event, and how can they get in touch?
A) To discuss details about our approach to improve, maintain and validate tasters thereby minimizing the chance of product failures. You can call me on +31 655 171 299, or email firstname.lastname@example.org.
Q) What book will you be reading on the flight there?
A) A Drop Of Water: A Book of Science and Wonder by Walter Wick
You can read more about FlavorActiV’s presence at the Dubai Drink Technology Expo here: http://www.flavoractiv.com/2013/11/dubai-drink-technology-expo/